Weight Watchers rebrands as WW and puts the focus on wellness, not just dieting - ABC News

The WW Wellness Journey: The Rebranding of Weight Watchers

For and against: Weight Watchers' rebrand to WW to focus on 'wellness

The new Weight Watchers is all about 'wellness.' Critics say it's 'diet culture' in disguise. - The Washington Post

The Danger of WW and Rebranding Diets as 'Wellness', by Rachael Hope, Fattitude

Nicole McInnes Scores WW ANZ Head Marketer Role - B&T

Weight Watchers Changes Name to WW: What's Changing About the Program

Caso - 1 - The WW Wellness Journey El Cambio de Marca de Weight Watchers

Here's What Has Changed in the New Weight Watchers Program

Employee Wellness Program WeightWatchers for Business

Weight Watchers to rename itself 'WW,' shifts focus to overall health

Diet Culture:. An Industry Built on Ignorance and a…, by Sabrina Yates

Weight Watchers changes name, shifts focus to wellness