Why Is 'Barbie' Such a Cultural Phenomenon?

With the film's opening weekend box office predictions expected to exceed $93 million, shoppers, brands and celebrities want in on all things Barbie.

The triumph of pink: How the premiere of 'Barbie' has become the cultural and commercial phenomenon of the year, Culture

Awash in Pink, Everyone Wants a Piece of the 'Barbie' Movie Marketing Mania

How has localization made Barbie a global phenomenon?

Unwrapping Barbie: A Timeless Product with Endless Lessons

Does the Barbie movie have an answer to Indian Gen Z's growing existentialism?

Jay Hanna: Barbie is a cultural phenomenon. But it's not a perfect film

In a Barbie world … after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to landfill?

What Barbie can teach you about better hiring practices - Workable

The Barbiecore Phenomenon Unpacked

Barbie-Core Movement: The Mastery of Marketing

The New Barbie Series Coming To Netflix Continues The 'Cultural Phenomenon

The World is Running Out of Pink!”: 'Barbie' as a Cultural Phenomenon, and Prospects on Film Production, by Jungmin Lee, Ph.D., Counter Arts